Search Engine Optimisation (SEO)
The aim of Search Engine Optimisation (SEO) is to achieve a high placement in the Search Engine Results Pages (SERPs). Most people searching the internet will find the answer to their search on the first page of results and this is the goal we set for the websites of our internet marketing clients.
Preferably we want our sites above the cut on the first page so searchers do not have to scroll down in their web browser to find the website link. Ideally we want our clients’ sites in the first position on page 1 of the search engine results page for the particular search terms that are important to those clients.
SEO vs PPC
Search Engine Optimisation can be a long term project which will depend on the competitiveness of the chosen keywords.
National or Global results are much harder to achieve than Local results in the Search Engine Results Pages (SERPs).
Pay Per Click (PPC) offers a short cut to page 1 presence in the search results but the cost of this advertising can be prohibitive and advertising campaigns need to be carefully managed to achieve the most cost effective conversion rate.